Case Study: University of Tennessee Roll of Vitamin C

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Promoting healthy living to a student population that seeks out the quick fix of energy drinks and snack food is no easy task. Vitamin C is not naturally manufactured by your body but it is a vitamin your body needs.  The goal of promoting healthy living to a student population that seeks out the quick fix of energy drinks and snack food is no easy task.  Vitamin C is not manufactured by your body but it is a vitamin your body needs to consume.  The Vitamin C Saver Roll not is a healthy alternative to candy.  12 tablets containing the 150mg. of the antioxidant Vitamin C make up each roll. They are easy to distribute or remind students of eating candy.  A campaign is created demonstrating students not having time to eat fruits and vegetables such as oranges, strawberries, broccoli and peppers. Vitamin C Saver Rolls are positioned as being much more efficient.  This new item will find it’s way into convenience stores and other outlets around campus.