Case Study: Arizona State Screen Cleaner Postcard

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Each year monthly phone bills tend to rise as students and parents stay in touch.   Arizona State looks to partner with firms that provide discounted services.  ASU partnered with AT&T to produce a postcard mailer that offered discounted services.  ASU has the largest student population in the United States and it takes a lot of coordination in working with between the Post Office to mail to 60,000 students.  In order to capture the attention of the recipients an anti-microbial screen cleaner was skin-sealed to each postcard.  The Sun Devil mascot was the perfect icon to decorate the backs of mobile devices.