Case Study: Arizona State Screen Cleaner Postcard
Each year monthly phone bills tend to rise as students and parents stay in touch. Arizona State looks to partner with firms that provide discounted services. ASU partnered with AT&T to produce a postcard mailer that offered discounted services. ASU has the largest student population in the United States and it takes a lot of coordination in working with between the Post Office to mail to 60,000 students. In order to capture the attention of the recipients an anti-microbial screen cleaner was skin-sealed to each postcard. The Sun Devil mascot was the perfect icon to decorate the backs of mobile devices.